Elon Musk, Tesla Motor’s CEO, appeared on Letterman last night and got a chance to plug Tesla’s Roadster and Model S. Both vehicles are electric cars, apparently a powertrain that Letterman has particular fondness for.
At the end of Musk’s appearance on the Letterman he got to wheel out a Tesla Model S and state that the expected cost of owning one of these ultra sleek electric sedans will be $49,900. After stating the Model S price, Musk tries to add something “important” but is cut off by Letterman who insists on ending with a horrible gag where he pretends to be electrocuted by the electric car. Musk was most likely about to add the fact that after a $7,500 government tax break for being an eco-friendly vehicle it would come in at $42,400. Looking at that amazing electric car it sounds pretty reasonable, especially when compared to the Tesla Roadster $109,000 price tag.
But hold on a second. Business Insider took a look at Tesla’s numbers and they are predicting that the Model S won’t be able to make a profit at the price. While Autoblog Green points out that the Business Insider calculation had at least one error (replacement battery cost is $30,000, not $36,000), it still raises some concerns since that’s enough money to buy a pretty sweet sedan by itself.
When we hearken back to all the hubbub when it was announced that the Tesla Roadster would cost more than expected (since Tesla would be charging extra for Roadster components that were originally supposed to be included in the base model price), it’s worrisome to think they might have a similar situation on their hands again.
The Tesla Model S is still about 2 ½ years away from hitting the streets so we’ll see how things change. In the meantime it’ll be interesting to see if Elon Musk starts to raise the predicted price of the Model S on us. Here’s to hoping it stays under $50,000.
UPDATE: Tesla has responded to Business Insider’s Model S price examination and pointed out some problems with the fact that BI Business Insight used “a source who’d prefer to be nameless.”
Tesla responded by saying that: “Wild guesstimates from ostensible experts unwilling to identify themselves have little credibility. Perhaps the biggest flaw in their alleged reasoning is that Tesla has the same cost structure as an enormous automaker; in fact it’s probably the leanest and most efficient in the industry.“