The highly popular Toyota Prius hybrid has established itself as the top hybrid vehicle. That was until the Honda Insight came along, another quality Japanese hybrid vehicle. The Honda Insight sold 18,000 cars in Japan in its first month of sales – more than Honda had even predicted.
Part of the success of the Insight is attributed to its affordability, which is a few thousand dollars cheaper than the Toyota Prius. The Insight’s TV advertisements will start airing in the US this Monday and will focus on the relative low cost of the Inisight at $20,470 and will shoot for a broad demographic with the tag line, “the hybrid for everyone.”
Now rumors are swirling that Toyota will be looking to undercut Honda’s price advantage in the near future with a new hybrid model that costs 20 – 30 percent less than the Prius. Exciting news for those of us thinking about getting a hybrid in the next couple years.
